What a weird year 2008 has been.
SO tumultuous and often traumatic, in both the personal and
professional realms. And in the world at large as well, obviously.
But in the midst of all of that, I have to say I’m quite
pleased (and more than a bit amazed) at all I’ve managed to cram in during my
learn-multimedia-on-my-own-time efforts. It’s been hugely time-consuming, not
to mention expensive. But I sure have come a long way in a year.
The motivations and inspirations were many. But a key one
was this list of "2008 objectives for today's non-wired journalist" as presented by media blogger and digital journalist Howard Owens.
The concrete list of goals, and suggestions on how to accomplish
them, were perfect and just what I needed. So much so that I literally started
the new year with my first steps toward one of them: a
video to post on YouTube. The annual New Year's Day Polar Bear Swim.
The fact that this involved freezing my buns off in the
water off Coney Island… well, that’s extra
credit, right? (On the other hand, the video endeavor gave me the perfect
excuse not to go ALL THE WAY IN …)
At any rate. With apologies to those who think that this is
truly a blog about bike commuting in New York City … a look back on Howard Owens’ goals and how
I did with them.
In the next few days, I’ll devise my new goals for 2009 …
In the meantime, here's Howard's list and my results:
Become a blogger. Start with a favorite topic. For example,
if you’re a baseball fan, start with baseball. Find all of the baseball-related
blogs you can and become a regular reader of five or six of the best of these
blogs. Participate — leave comments; follow links. After three months of blog
reading, start your own blog on that topic. Try to post daily for at least six
months. For blog topics, avoid anything related to your beat or politics.
First, you need to blog about something you are passionate about; second, there
are too many political bloggers already (accept maybe for local politics, if
you see that need in your community and it won’t conflict with your day job).
Check, check, check. Started one blog at the end of January 2008 with a
learn-with-me approach for the AP National Desk staff on how to tackle learning
various multimedia skills, bit by bit. Transformed that a few months ago into
this, which is supposed to be about taking photos and video while bike
commuting (so I can learn how to take photos in the little time that I have)
but obviously often digresses into semi-related
territory.
Buy a small digital camera that can take both stills and
video. Open an account with a photo sharing site such as Flickr or Buzznet. Take photos and
post them. If necessary, use some online tutorials for digital photography.
(NOTE: If company will buy you this camera, great, but if not, remember you
have a responsibility to invest in your own career.)
Check, check, check, and better. First started using my small digital
camera. Then bought a Nikon D40 and am trying to learn more advanced photo
techniques. Have transformed from being terrified of still photography (too
much technical stuff for my small brain, f-stops, apertures, lots of what
looks suspiciously like math) into being thoroughly enamored of it. (Though
still terrified.) Have been absorbing
lots of books on exposure and lighting and lenses and whatnot, and checking
online forums often. Have gone to a couple of B&H seminars on various photo
topics. Now I make photo-taking a major part of the bike commute. Often cart a
tripod around on a bike pannier in the winter to take night photos, but
need/want to do more of that. Have done some with Flickr but one goal is to do
more in 2009. Volunteered once with a program that teaches high school kids in Washington Heights about about photography and want to do
more of that – if only it didn’t occur during regular working hours.
With the same camera, make at least three videos. Use the
free video editing software that comes with your computer and edit those
videos. Post them to YouTube
and at least one other video sharing site. There are plenty of online tutorials
for shooting and editing video. Your goal here isn’t to make great video, just
to learn what is involved in making video so you have the capability in your
online journalism tool bag.
LOTS and LOTS of videos. I didn't use the same camera, though – instead,
used the Flip Video cam, the Canon HV20 and the GoPro helmet cam to make a ton
of videos, posted to YouTube, Google Video and Vimeo. Started with the Polar Bear Swim on New Year's Day (which now has 771 views on YouTube), and then the
Ghost Bike Ride on Jan. 6 (done in memory of co-worker Lily’s brother Sam
Hindy, and now with 4,569 YouTube views), and kept it up from there. Lots of
cycling-related videos. Served as the “official videographer” for the New York
Cycle Club’s signature ride. Did a series of video interviews of National Desk
staffers leaving as part of regionalization. Most recently, did a video of a
headline-writing seminar here at work. Hope to do more of that in the future,
since it combines a lot of needs and goals. Edited with iMovie. In 2009: Final
Cut Pro.
Related to video, spend at least two hours a week for six
weeks on YouTube. Search for topics that interest you and then follow the
trails where they lead. Pay attention to the daily most popular and see what
other people are watching. Be sure to watch both amateur and professional
video.
Yes, and also Vimeo in the past few months. Will spend a lot more time with
Vimeo next year, and do some of their projects.
Join a social networking site. Every professional should
have a profile on LinkedIn,
so make sure you do, also. Facebook
has been hot in 2007, but I think you’ll get more out of MySpace, which still remains
popular with your future readers. You will get more DIY (the backbone of modern
media) experience with MySpace, if you take full advantage of the site features
(which, admittedly, I have not). Do Facebook, too, but don’t neglect MySpace.
On LinkedIn. Also Wired Journalists, which counts. And I do a lot on
Facebook, including posting a lot of photos and some videos. MySpace: Nah.
Use social bookmarking. Set up del.icio.us for yourself and use it every day. Learn about
tags. Check out Digg and Mixx and similar sites. If you
can, get into Scott Karp’s Publish2 beta.
I did this for awhile and then fell out of the habit. Will try again.
Start using RSS. Use RSS to keep up with the news of the day
and the blogs you are now reading every day. Make sure your blog has an RSS
feed. Here’s Marc Glaser’s guide to RSS.
Yes. Netvibes. I love Netvibes.
If your current mobile phone doesn’t handle SMS (text
messaging), get one that does. SMS works best when you have friends who text,
so figure out who those friends are (by now, you have them). For neophytes and
gray hairs, a phone with a QWERTY keyboard (Treo, or iPhone) works best.
Blackberrys aren’t great SMS handhelds because they mix SMS and e-mail
together.
Yes.
Learn to twitter. I’m not a big Twitter user myself, but Ryan Sholin and Jack Lail swear by it. I
think there is something to be said for learning how this technology may change
information dissemination.
Yes. I twitter sometimes. Although not fanatically and probably for no real
good purpose. I HAVE used it to follow others and get cool links and insights
from them.
Create a Google Map mashup. If you don’t know what those
are, google it. If you don’t know what to do or where to start, google it
(hint: or you can search this site). There are plenty of tutorials available.
It’s easy. All you need is a spreadsheet with appropriate data and enough
smarts to follow step-by-step directions.
Yes, although pretty pathetically. Will try this one again next year.
AND things not on Howard’s list and instead were initiatives
of my own making that I ended up spending a lot of time on:
Most notably, bought and started learning Dreamweaver and created a Web site
to showcase the multimedia efforts from the AP Washington-New York bike rides
this summer and fall: http://www.biketourbrats.com
… this obviously needs a lot of redoing and tweaking and fixing all the many
problem areas (actually I should just start it over from scratch) but I’m still
impressed with myself for making it happen.
Related to that, have learned the basics of Photoshop Elements and am now
endeavoring to explore more for its creative potential in doing graphical
things with photos – so much for the realism of photojournalism! But hey, since
I’m doing all of this for my own entertainment, I think it’s quite worthy to
explore other visual paths.
And, by the end of the year I plan to post a basic, baby personal Web site
made with iWeb … can’t get any easier than that; I just need the time to finish
it. I want to get something up as a holder until I can tackle my bigger
project, which will be to do a graceful, non-iWeb personal site with Fireworks
(after I buy Fireworks) and Dreamweaver. Have two domain names registered, one
for each.
One more thing: bought an iTouch pretty much solely for the purpose of
getting a feel for what the AP’s Mobile News Network looks like (and of course
to use it myself) … as well as other services’ news feeds, and all the other
iPhone/Touch apps. Of course I enjoy all the other benefits of the iTouch; but
the primary motivation was, indeed, our Mobile News Network and the thought
that I couldn’t exist professionally without knowing what’s up with that.
In official work-sanctioned activities: in January I went to a Poynter seminar on audio slideshows, which was pretty weird because at the time I'd never even HELD a DSLR, let alone try to take a picture with one. The photographic efforts were pathetic but clearly the thought and the visual acuity was there; I just couldn't focus the damn camera. Mainly I got very inspired and all the more appreciative of the impact of multimedia in all its formats.
And later last year, I got to organize one of the AP's audio slideshow training seminars. It was fabulous seeing so many others learn to love this. And, I did my own audio slideshow of the participants.
After you’ve done these ten things, document what you’ve
learned — write something, such as an essay to your editor or a blog post.
Discuss how technology has changed media, and follow the string of where that
change might lead. What will your job be like in 10 years? What will media be
like in five? How will news reach young readers in a generation? Tomorrow?
I dunno. Too much heavy thinking for me at this point. I’m
just scrambling to learn as much as I can both so that I can do it myself and
so that I can direct others in the future.
I certainly do foresee a scenario in which we’re all multi-format
editors, equally capable of editing words, photos and video, and combinations
thereof, and packing them together into just the right presentation.
And the creative side of me has a yearning to be able to
shoot and package some of my own “content” for work purposes. I’d love to do my own video package. And I
think I could. But I think others don’t exactly view that as one of my top 20
responsibilities as a manager …
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